The Endoscopic Facelift really concentrates on the mid-face. To get correction of the neck and cheeks, one needs to extend the procedure. There are also some significant risks with the endoscopic lift not present with traditional procedures.
This procedure is less invasive than a full Facelift therefore does not require as much downtime or healing. During the procedure the fat pads of your cheeks will be repositioned up and over the cheekbones where they belong.
Sources: facechange.org, surgery.org